Pricing & Structure

Serving Uckfield, Crowborough, Lewes and surroundings (see FAQs)

This is a structured, tailored, 1-2-1 process (not a group class)

I take a structured approach: You and I assess your dog’s needs together to create a tailored Action Plan, and then I work with you to implement that plan into your daily life. This approach is considerably more consultative than traditional behavioural training. It is designed not only to help you with your training goals right now, but also to empower you to use your new understanding of your dog’s needs and drives to develop your own games and training strategies – and to be confident and adaptable – long after the training course finishes.

Consultation Call

Is this the right type of training for you?


A short video call (or audio, if that’s not possible for you – but video is best, so that you can see my whiteboard). This gives you the opportunity to see how I work, and gives me an idea of your dog’s needs. It’s your opportunity to ask any questions you may have about the process.

In some cases, I may ask you to take your dog to the vet to check for certain conditions before we continue. The sudden onset of certain types of behavioural changes could indicate an underlying medical condition, and in those cases we must rule that out before making assumptions.

Everyone’s situation is different, and the exact structure of assessment and training you’ll need (see below) will be unique to you – during the call, we can chat about the best approach for you and your dog.

Assessment and Action Plan

Working out what’s required


This happens at your home, which lets me observe and interact with your dog(s) in their day-to-day environment. We’ll sit down together, I’ll ask you some questions about your dog, and we’ll examine any current behavioural struggles.

We’ll then create an Action Plan tailored to your dog. This sets out the concepts and skills they need in order to achieve success. This is a simple, relatable, visual guide which you and I create together, and I then leave with you.

This is an incredibly valuable, in-depth, consultative process – you’ll learn about dog physiology and behaviour, you’ll probably have some myths dispelled, and it will give you practical, real-world, science-based knowledge and strategies that you can start using straight away.

It’s entirely your choice whether you want to start a training course after this session – either way, you’ll already be armed with some extremely valuable knowledge.

Tailored Training Courses

Bringing theory and practice together

£75 per session

Most people do 4 – 6 sessions

On a budget? I am determined that my training is accessible to all, so I’m happy to accept payment in instalments

A highly targeted course of training sessions, carefully designed to help you achieve rapid, transformational progress with your most important training goals. Each course, and each session, is unique to you and your dog(s).

During each session, I’ll teach you some theory about your dog’s behaviour, then show you games and strategies to change it, then make sure you understand the concepts – and that your mechanics are good for the things you’ll be practising until the next session.

We’ll work as a team – you, me, and any other ‘important humans’ that interact with your dog(s) on a daily basis. This is because a consistency of knowledge, and of the application of the games and strategies you’ll be using, is important – dogs don’t learn well if their important humans each handle situations differently!

Each session is supported by graphical assets – ‘cue cards’ that I create while coaching you in the lesson’s theory (I teach theory in a very visual, accessible way), which we use as a growing collection of reference to build on at each subsequent session.

We’ll spend time in your home, in any outside space you have, and out ‘on the road’ (near your home). You’ll learn lots of theory, The Training Loop, situational management, advanced lead techniques, and more. My entire purpose is to make you the best trainer that your dog(s) could wish for.

Between sessions, we will communicate over WhatsApp to make sure that you’re on track and making good progress – this ensures that you’re getting the most out of the time you’re spending practising your new knowledge and skills.

By the end of your training course, you’ll not only see significant progress – but you’ll also be thinking and acting like a trainer. You’ll understand why your dog does what they do, you’ll have go-to strategies to deal with emergencies, and you’ll have the confidence to help them navigate the world around them in a safe and rewarding way.

My approach (making you the trainer) is wildly different to traditional ‘dog training’ – and it works, time and time again:

Do you have questions? Please see the FAQs page – you’ll probably find the answer there!

  • Do you want to master loose lead walks?
  • Does your dog need help with greetings?
  • Do you want to understand your dog better?
  • Do you dream of having a quieter house?
  • Does your dog need a ‘bulletproof’ recall?
  • Do you want to improve your dog’s life?

Ready to get started?

Drop me a line to set up a call

Why is Concept Training (my methodology) so successful?

Concept Training has grown out of the last few decades of scientific research into canine behaviour, and it’s revolutionising the dog training world. It goes beyond traditional ‘behaviour training’ – it’s a three-dimensional method of training that takes your dog’s health, environment, history and previous training into account, and creates a training plan based on science, and centred around their welfare. It works at the physiological level to modify your dog’s responses to situations, and it teaches them powerful, real-world concepts which they can use anywhere.

Let’s take ‘reactivity’ to other dogs, people, cars, etc. as an example: A traditional ‘behaviour training’ approach typically puts your dog in the specific situation that makes them anxious or afraid, and then tries to modify their behavioural response while they are reacting. This very rarely works, as you’ll know if you’ve tried this type of training. Concept Training grows concepts like confidence and optimism, and teaches real-world skills – like the ability to disengage from stressful events. These combine to create a flexible, resilient dog that can begin to handle any situation calmly and appropriately.

How about ‘recall’ training? A traditional ‘behaviour training’ approach breaks this down into multiple, complex mechanical steps and makes the process fragile and prone to failure. Concept Training teaches proximity – the value of being close to you – which gives you a dog who wants to hang out with you, both on and off lead. This, in turn, makes ‘recall’ a non-issue under most circumstances. It also makes training an ’emergency recall’ far easier – and way more reliable.

Why do I use games to deliver Concept Training?


Games take advantage of your dog’s natural inquisitiveness and playfulness, and channel it into positive training sessions


Playing engages your dog’s executive functions, promoting thoughtfulness, impulse control and problem solving


Mixing and matching different games throughout the day – or an extended session – promotes mental resilience


I structure games so that they give your dog constant ‘wins’, and we stop before they get repetitive (which is boring!)


Brewing a cup of tea? Taking a break from your desk? Waiting for your next call? Play a game with your dog!


Channel your dog’s natural instincts into games, and watch the real-world benefits compound – day in, day out

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