Structure & Pricing

Serving Uckfield and surroundings (see FAQs)

This is a structured, three stage, tailored process

I take a structured approach: We assess your dog’s needs together to create a tailored Action Plan, and then I work with you to implement that plan into your daily life. This approach is considerably more consultative than traditional behavioural training. It is designed not only to help you with your training goals right now, but also to empower you to use your new understanding of your dog’s needs and drives to develop your own games and training strategies – and to be confident and adaptable – long after the training course finishes.

Consultation Call


A short video call (or audio, if that’s not possible for you – but video is handy so you can see my whiteboard). This gives you the opportunity to see how I work, and gives me an idea of your dog’s needs. It’s your opportunity to ask any questions you may have about the process.

In some cases, I may ask you to take your dog to your vet to check for certain conditions before we continue. The sudden onset of certain behavioural changes can indicate an underlying medical condition, and so we must rule that out before making behavioural assumptions.

Assessment and Action Plan

2 hours | £125

This happens at your home, which lets me observe your dog in their day-to-day environment. We’ll sit down together and take a detailed history, asking you lots of questions about your dog(s) and any current struggles. We’ll discuss how and why Concept Training works, giving you specific examples which relate to your dog and your situation.

This is an incredibly valuable, in-depth, consultative process – you’ll learn a lot about dog physiology and behaviour, you’ll probably have some myths dispelled, and it will give you practical, real-world, science-based knowledge and strategies that you can start using straight away.

During the Assessment, we’ll create an Action Plan tailored to your dog. This sets out the concepts and skills they need in order to achieve success. This is a simple, relatable, visual guide which we create together, and I then leave with you. This is not just another ‘behaviour plan’ – it’s practical and it’s actionable.

You’ll finish this session knowing exactly where you are, and exactly where you need to be. It’s entirely your choice whether you want to start a training course after that – either way, you’ll already be armed with some extremely valuable knowledge and skills.

Tailored Training Course

6 weeks | £425

On a budget? I am determined that my training is accessible to owners in all circumstances, and so I’m happy to accept payment in instalments

A highly targeted program of one-on-one sessions designed to help you achieve rapid, transformational progress with your most important training goals. These are usually every week, but we sometimes leave a ‘gap week’ – either to give you more time to practice what we’ve discussed in that session, or because of holiday etc.

During each session, I will teach you some theory (the WHY) about your dog’s behaviour, demonstrate games and strategies to change it (the HOW), then make sure you understand the concepts – and that your mechanics are good for any games that you’ll be using for the coming week.

We’ll spend time in your home, in any outside space you have, and out ‘on the road’. You’ll learn The Training Loop, situational management, advanced lead techniques, and more. These are the tools that the pros use, and I teach them to you – my entire purpose is to make you the best trainer that your dog(s) could wish for.

In between sessions, we check in with each other over WhatsApp to make sure that you’re making progress. If something isn’t quite right, we can ‘tweak’ it so that you’re not waiting another week before getting advice and seeing results.

By the end of your training course, you’ll not only see significant progress – but you’ll also be thinking and training like a pro. You’ll understand why your dog does what they do, you’ll have go-to strategies to deal with emergencies, and you’ll have the confidence to help them navigate the world around them in a safe and rewarding way.

This process works, time and time again. Here are a few of the latest reviews from my amazing clients:

Do you have questions? Please see the FAQs page – you’ll probably find the answer there!

  • Do you want to master loose lead walks?
  • Does your dog need help with greetings?
  • Do you dream of having a quieter house?
  • Does your dog need a ‘bulletproof’ recall?
  • Do you want to improve your dog’s life?

Ready to get started?

Drop me a line to set up a call

Why is Concept Training so powerful?

Concept Training has grown out of the last few decades of scientific research into canine behaviour, and it’s revolutionising the dog training world. It goes beyond traditional ‘behaviour training’ – it’s a three-dimensional method of training that takes your dog’s health, environment, history and previous training into account, and creates a Transformation Plan centred around their welfare. It works at the physiological level to modify your dog’s responses to situations, and it teaches them powerful, real-world concepts which they can use anywhere.

Let’s take ‘reactivity’ to other dogs, people, cars, etc. as an example: A traditional ‘behaviour training’ approach typically puts your dog in the specific situation that makes them anxious or afraid, and then tries to modify their behavioural response while they are reacting. This very rarely works, as you’ll know if you’ve tried this type of training. Concept Training grows concepts like confidence and optimism, and teaches real-world skills – like the ability to disengage from stressful events. These combine to create a flexible, resilient dog that can begin to handle any situation calmly and appropriately.

How about ‘recall’ training? A traditional ‘behaviour training’ approach breaks this down into multiple, complex mechanical steps and makes the process fragile and prone to failure. Concept Training teaches proximity – the value of being close to you – which gives you a dog who wants to hang out with you, both on and off lead. This, in turn, makes ‘recall’ a non-issue under most circumstances. It also makes training an ’emergency recall’ far easier – and way more reliable.

Why do I use games to deliver Concept Training?


Games take advantage of your dog’s natural inquisitiveness and playfulness, and channel it into positive training sessions


Playing engages your dog’s executive functions, promoting thoughtfulness, impulse control and problem solving


Mixing and matching different games throughout the day – or an extended session – promotes mental resilience


I structure games so that they give your dog constant ‘wins’, and we stop before they get repetitive (which is boring!)


Brewing a cup of tea? Taking a break from your desk? Waiting for your next call? Play a game with your dog!


Channel your dog’s natural instincts into games, and watch the real-world benefits compound – day in, day out

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